What is Interactive Marketing? How Is It Applied?

Interactive marketing strategy; It is a marketing technique in which consumers also participate in the marketing process. In this marketing strategy, people are communicated through games, competitions, social media and other sources. Digital opportunities are a great blessing for interactive marketing companies. Considering the time people spent in the digital world and their experiences, interactive marketing is a very lucrative and advantageous type of marketing for companies. In this marketing process, you can connect consumers to your brand and at the same time increase the brand image with online interaction.

The starting point of many marketing activities is interactive marketing. Because people can easily access the information they want on the internet. Especially when information becomes viral, it can spread to a wide audience in a short time. Thanks to online tools, the demands and expectations of consumers are easily learned and met, and brand awareness is increased.

What are the Types of Interactive Marketing?

Interactive marketing technique varies according to the tools used. The methods that differ and can be used in interactive marketing are as follows:

Search Engine Marketing: By optimizing websites to make them more visible through search engines, you can create a marketing strategy to rank higher on the results pages. However, this process is a process that also includes the advertisements on the results pages.

Mail Marketing: You can develop a marketing approach by advertising through mail services and delivering personalized notifications to consumers. Mail marketing is one of the most economical methods used to directly reach potential customers. Companies can easily reach their old customers with this method.

Blog Sites: A variety of interactive marketing activities are blog sites. By offering special deals and new products on blog sites, you can get the chance to reach people by promoting products or services.

Sponsorship: You can establish partnerships with companies that have a long history on the internet. These companies will bring you to potential customers.

Widget: A simple Widget will allow you to easily promote your products and services to internet users.

Keyword-Oriented Advertising: You can give various advertisements by aiming a certain target audience in social media. You can easily present ads to people by coding them with the right keywords that suit people’s needs.

Games: You can double your revenue by placing ads through online games on devices such as tablets and smartphones.

Social Media: Companies; It can connect directly with the target audience it has determined through social media such as Twitter and Facebook. Thus, millions of people can be easily accessed.

Interactive Marketing How?

Interactive marketing process requires professionalism in certain areas as it can be done in line with digital possibilities. In this respect, for a profitable and professional interactive marketing policy, you should choose your market well, know the needs and desires of your target audience and evaluate the results you will achieve with the right tools.

We can talk about interactive marketing stages as follows:

Set Your Goals

The first step of interactive marketing activities is to set goals. In this goal setting process, first of all correct analyzes should be made. For this, it would be very appropriate to use professional tools. The goals determined must be achievable, realistic and up-to-date. In addition, competitors, surveys and sectors can be examined in detail in the goal setting process.

Know Your Target Audience

One of the important parts of the marketing process is to know the target audience well. Before you start interactive marketing, you need to determine all the details such as on which platform and when the target audience spends time, what people want and how much they pay for what they demand, how much of the returns received from which communication channels, what the purchasing behavior of people.

Determine and Apply Your Marketing Strategies

Interactive marketing is a very rich marketing method that you can use many channels together. In this respect, after the analysis, you should carry out the planning that will help you achieve your goals and make your target audience take the action you desire.

Analyze Your Activities

As in all marketing activities, you should evaluate very well whether the system you have established in interactive marketing is making sales. Afterwards, optimize your work based on the data and complaints you have obtained in your marketing activities.

What are the must-haves of Interactive Marketing?

The details that should be used in the interactive marketing method are as follows:

• Personalization,
• Multiple media uses,
• Story-scenario,
• User permissions,
• User adoption is a must for interactive marketing.

What are the Internet Promotion Tools Used by Businesses?

Internet promotion tools where businesses promote services and products to market to the target audience are as follows:

• Promoting by e-mail,

• Being a member of the platforms that serve as a portal for the sector,

• SEM,

• SEO,

• Advertise on search engines,

• Publishing advertisements on sectoral or non-sectoral sites,

• Promoting in classical or print media

• Networking activities in social media applications are internet promotion tools used by businesses.

What are the Difficulties of the Interactive Marketing Method?

One of the obstacles that businesses must overcome when using interactive marketing is the lack of access to all customer data. Without individual customer intelligence, businesses cannot fully see customers. In this respect, interactive marketing is a difficult undertaking for organizations with different customer information. Because data in warehouses, contact center applications, CRM systems, social activities and data lakes remain silent, and when organizations do not have a consumer experience platform that collects various data from every available source, they struggle to get to know consumers at an individual level.

What are the Benefits of Interactive Marketing Method?

Thanks to the interactive marketing method, organizations greatly increase their chances of meeting customer needs. In addition, interactive marketing increases sales by decreasing the risk that may arise because it occurs from consumer behavior and desires. In addition, personalization associated with interactive marketing provides higher revenue and more conversions. Generally speaking, interactive marketing method; It can increase customer satisfaction and sales, greatly reduce marketing costs, and thus open the door to automated marketing.