Harley-Davidson Establishes Sub-Brand For Fully Electric Motorcycle

Harley-Davidson, one of the first companies that come to mind when it comes to motorcycles, recently announced the LiveWire company, which will only produce electric motorcycles.

Harley-Davidson, in a statement in February; announced that it will create a separate electric vehicle-focused section that aims to attract environmentally conscious drivers. The company made it official with its recent announcement.

Harley-Davidson sub-brand LiveWire will launch the company’s first motorcycle in July

Thanks to Elon Musk’s Tesla, the electric vehicle market, which has been on the rise, has become attractive to companies that are or are not automakers. Previously in February, after the announcement that companies such as Huawei will enter this sector, it is known that companies such as Oppo and Apple are also working on electric vehicles.

Harley plans to launch the first motorcycle of the LiveWire division in July, named after its first electric motorcycle introduced in 2019.

Jochen Zeitz, Chief Executive Officer of the company, said: “In EV, we are taking the opportunity to manage and define the market. LiveWire also plans to innovate and develop technology that could be applied to our company’s electric motorcycles in the future. ” gave place to his statements.

According to the allegations, Huawei is in talks with China’s Changan Automobile and other automakers to use auto factories to build electric vehicles. also

Huawei also announced that the Beijing-backed BAIC Group is in talks for BluePark energy technology to produce electric vehicles.

The plan looks like there will be a new market to keep the brand alive after nearly two years of US sanctions.