What is Pantone?

Pantone; It is a color system and supplier established to ensure correct color communication in many sectors such as fashion, textile, home textile, graphic design, industrial design, paint, plastic, construction in more than 100 countries all over the world. Used by more than 10 million designers and manufacturers all over the world. For Pantone, which serves so many sectors; We can say that color is the universal language. The company’s main products include Pantone Guides, which consist of multiple 15 × 5 cm thin cardboard sheets that have been printed with a range of relevant swatches and then glued into a small piece. While the colors are expressed with names and codes, the letters U and C are added to the end of the color number where the color is matte or glossy.

Pantone History

M & J Levine Advertising was founded in New York in 1950 as a commercial printing company. The company founders are brothers Mervin and Jesse Levine. In 1956, they hired Lawrence Herbert, a graduate of Hofstra University, as a manager of the company’s advertising department. With his chemistry knowledge, Herbert set up a system that made it easy for the company to evaluate its pigment stock in the production of color inks. In 1962, the company’s shares lost $ 50,000, while Herbert made profits for the ink and printing division. After that; purchased the company’s shares from the Levine brothers for $ 90,000 (equivalent to $ 5,750,000 in 2017) and changed it to “Pantone”.

About Pantone Lifestyle

An iconic name in lifestyle-oriented industries such as fashion, product, graphic design, Pantone is a symbol of design thinking. Pantone Lifestyle; It is the consumer license division of Pantone. In this section, consumers; Inspired by Pantone color chart design, the colors and patterns of daily life are used and exhibited in its products.

Pantone Lifestyle department this project; brought to life its modern design aesthetic and bold use of color, collaborations with similar brands, licensing partnerships across categories including household goods, apparel, beauty, travel and desktop accessories.

About Pantone Standards

Pantone in 1963; It revolutionized the printing industry with its color Pantone matching SYSTEM. Pantone system; It was an innovative tool to ensure consistency in color and the selection of the right color, to remain constant to the correct color, to prevent and reproduce colors inaccuracies and deficiencies all over the world. This tool sets color standards with a special numbering system and chip format that have become iconic for the Pantone brand.

Pantone’s color language supports all color-conscious industries. It covers more than 10,000 color standards in various materials including printing, textiles, plastics, pigments and coatings in industries such as textile, apparel, beauty, interior, architecture and industrial design.

Pantone Standards can be used both digitally and physically. Integrated workflow tools such as PantoneLIVE and Pantone Studio ensure market fidelity and color success as technology continues to transform the design process.

About Pantone Color Institute [2012-993]

Pantone Color Institute; Within Pantone, it predicts global color trends and advises companies on color in brand identity and product development. It provides consultancy services on the implementation and integration of colors as a strategic asset. Recognized as the leading color information source worldwide with seasonal trend forecasts, custom color development, and palette suggestions for product and corporate identity, Pantone Color Institute partners with global brands to strengthen power, psychology and sense of color in design strategies.

X-Rite System

X-Rite, headquartered in Grand Rapids, Michigan, is a global company with locations around the world. Blending art and color science, experts focus on providing complete, end-to-end color management solutions for their clients in all industries where color matters.

What is the Color of the Year?

The Pantone Color Institute declares a color determined since 2000 as the “Color of the Year”. In order to determine this color; Twice a year in a European capital, the color standards of different countries meet group representatives in a secret meeting. As a result of presentations and discussions held for two days, a color is determined for the next year. For example, the 2013 summer color was determined after the spring 2012 meeting. In 2016, Rose Quartz and Serenity colors were the representative of gender equality, while Greenery, representing nature and new beginnings in 2017, chose Ultra Violet as a representation of visual thinking and the future in 2018. In the statement made a few days ago, it was announced that the Color of the Year for 2019 was determined as Living Coral, the color of vibrant coral, with an innate pursuit of optimism and happiness.

Pantone, which has enabled the same color language to be spoken all over the world with color coding; It plays a leading role in determining the trends of every sector and every person that somehow passes through color all over the world.