What is Word of Mouth Marketing? How to Use?

Word of mouth marketing is the voice of the consumer and is much more powerful than traditional marketing method. This method of marketing is much more effective than other marketing techniques, as people often attach more importance to other people’s opinions. The basic logic of word of mouth marketing is that the person using the service or product recommends this product or service to the environment. It is also possible to control this self-improving process in general. It is a very sincere, natural and honest marketing method. Being able to control this area on the digital side makes it a service.

How to Make Word of mouth marketing?

There are multiple techniques used in word of mouth marketing practice. These techniques are:

• Whisper marketing: If you organize an exciting and surprising event or a high-quality entertainment where people will talk about your brand, your brand will look good, people write, distribute, spread, share it and your whisper will come true.

• Viral marketing: These are messages containing brand information and entertainment prepared for the purpose of dissemination in the digital environment. The most important feature of this message is that people spread it automatically without being advertised. Videos that are mostly sent via e-mail are common examples. It is not artificial or insincere.

• Community marketing: Niche environments are established to share the interests of people interested in the brand and to bring them together. You can support these communities by creating areas such as user groups, forums, fan clubs and determining their needs by providing content, information and tools.

• Volunteer marketing: By finding brand advocates, volunteers and evangelists, you can give leadership to spread the product idea. What is Word-to-mouth Marketing? How to use?

• Grassroots marketing: Also known as guerrilla marketing. It starts from the base and runs upwards. Grassroots marketing is about reaching out to few people and hoping that they will spread that message effectively, rather than sharing a message that reaches too many people. Some businesses form teams to disseminate information about the product and provide non-monetary support in return. Teams distribute coupons on the street and write comments on social media. The aim of these people is to convey the knowledge and ideas of the product to as many people as possible. Websites, youtube videos, and contests are also tools used for grassroots marketing.

• Product insemination: It is to provide information and samples about the product to people who affect the environment by delivering the right product to the right place in the right time.

• Marketing with influencers: Identifying and spreading the message with opinion leaders and main communities that might be willing to talk to the environment about the product. How to use?

• Reason marketing: gaining respect by advocating social causes and getting support from people who believe in these reasons.

• Chat creation: Designing and spreading interesting slogans, fun e-mails, entertainment or promotions to create word of mouth marketing.

• Reference programs: You can gain the effect of word-of-mouth communication by creating the tools necessary for customers who provide satisfaction to reference their friends.

• Brand blog: It is to step into the blog world by preparing a blog. This shows your bold and open spirit of knowledge sharing.

Who uses word of mouth marketing?

Any business that can persuade people to spread information about a service, product or organization can use word of mouth marketing technique. This method is valid not only for profit-making companies or organizations, but also for political parties’ campaigns. Many individuals or organizations can apply to word of mouth marketing. Those people; could be doctors, people in the real estate industry, people involved in education

Why is Word of mouth Marketing Important?       

Communicating with online media has now become much easier. Whether a customer’s experience is positive or negative, what is word of mouth marketing? No matter how it is used, it has the opportunity to reach millions in a very short time. This situation is of great importance for the reputation of the brand, ability to sell and loyal customers. People can influence millions of audiences with their comments about the product or service they receive. Although their comment or evaluation is positive, this will be very pleasing for your brand. However, if the opposite is true, things may not go the way you want.

Word of mouth marketing is a marketing method based on trust. People trust other people and their experiences. This means that people are much more likely to buy when they get information about a brand or product from a friend or consumer.

Consumers rely on their loved ones, friends and even people they do not know when purchasing. Therefore, word of mouth marketing is the most valuable marketing technique. It is also the most convenient way for a business to spread its word about a service or product. In researches, it is clear that people trust more than advertisements to their friends and families.

What Should Be Taken Into Consideration When Making Word to Mouth Marketing?                           

There are some details that need to be considered in word of mouth marketing. These details consist of:

• What makes the sale happen depends on the impact your service and product has on the masses. Whatever you say, they will have the last word in every way.

• When an expert approval is given at the right time and by the right people, you can get much more than you want.

What is word of mouth marketing? How to use it • Word of mouth is the sharing of accurate experiences and ideas about a service or product. Its most important factors are honesty, mutual communication and transparency.

• Individuals who experience the product or service save time and guide other potential consumers as they share their experiences directly.

• People take into account most of the advice they get from friends or friends they love and trust. Thus, it is possible to approach the target audience personally.