6 Trends That Will Change The Direction Of Digital Marketing

Digital marketing trends are changing at the same speed. Many marketers and brands that fail to keep up with this change suffer significant losses.

Digital marketing is increasingly shaking the throne of traditional marketing. Digital advertising spending continues to grow at double digit rates each year. Experts predict that over the next few years, spending on digital advertising and media will rise to around $ 375 billion worldwide. For this reason, it is very important for those who want to have a presence in the digital world, to follow new trends and at the same time to apply them successfully, to provide efficiency in the long term. We have researched the marketing trends that will be trend on 2020 for you. In 2020, more emphasis will be placed on creative-based strategies on consumer analysis. This approach, which provides more flexibility, will lead to increased creativity. Digital marketing trends that will stand out in 2020:

1. Personalization:

According to research and consulting firm Gartner, in 2020, at least 90 percent of online advertisers will start using marketing personalization. By 2021, there will be a significant increase in fully personalized websites. Personalization, which is seen as the future of digital marketing, is predicted to be the key to a successful digital marketing campaign in 2020.

2. Influencer Marketing

Influencer marketing has become one of the most useful and effective ways companies can use to deliver their products or services to their potential buyers. Influencers took over social media because of their large quantity of followers. Digital marketers should prioritize working with influencers as they can help build brands as well as market products and services. Influencer marketing is expected to become a continuous strategy rather than focusing on a single product or service. There is a distinct advantage here because you get a built-in audience, which means you can make quality marketing much faster and cheaper than traditional marketing. Of course, you should make Influencer marketing based on data. First of all, you should know how many potential Influencer works in your market and category and determine what kind of contribution you expect to make. You should keep track of how your competitors interact. If you want to make a well-performing planning, you should choose who to work with. You should carefully select the ones that will provide the most appropriate interaction for your target audience. Using relevant data will help you clearly define the answers to these questions, which will help you plan.

3. Artificial Intelligence

The digital world requires change and the use of next-generation technologies such as artificial intelligence. For now, we are dealing with narrow artificial intelligence. We can use artificial intelligence on topics that contain certain rule sets and scenarios. Even if artificial intelligence is still not at the desired level in real-time decision-making, it is necessary to take advantage it provides us. For example, the use of chatbot offers new advantages for brands’ digital marketing strategies and customer experience. Chatbots will continue to be an important part of digital marketing in 2020 and will help businesses save over $8 billion annually by 2022.

4. Video Content

When today’s trends are analyzed, digital video spending is increasingly expected to double by 2021. One third of the time spent online is spent on watching video content. According to YouTube, mobile video consumption is growing at 100 percent each year. It is estimated that a person will spend average 100 minutes every day watching online videos in 2021. Video is an easy, interactive and fun way for brands to communicate with their consumers. Sometimes, unlike a thousand-word blog article, we can communicate more with a 15-second video. This trend will continue in 2020. The ‘Live Video feature’ offered by Facebook, Instagram, Snapchat and Tik Tok is the perfect basis for brands to get the most out of their marketing and advertising efforts.

5. Messaging Applications

Conversational Commerce, which was first used in 2016 and has become a basic strategy to increase sales and customer loyalty in e-commerce in just a few years, is now considered as the future trend; In addition to WhatsApp, messaging applications such as Viber, WeChat, Telegram and Wire are also growing in popularity. Companies are now evaluating private messaging groups and the use of private applications, rather than using more classic e-mails. Big brands are still trying to make money from messaging apps, customers will be able to pay for products directly from messaging apps soon. It will be easier to send and receive money.

6. Voice Interaction

Voice interactions with Siri, Google, and Alexa on smart devices are becoming increasingly prominent. In 2020 we will start to see more people using voice assistants. Moreover, this technology will not only be used to ask for time or send e-mail. Brands will begin to offer faster and effortless experiences, taking into account customers’ feelings and interactions. Heading towards a speech economy, where voice assistants at home will play an important role. Voice shopping, which is around $2 billion today, is estimated to reach $40 billion in 2022.

The Only Trend That Will Not Change

According to us, the only trend that does not change in 2020 and beyond; people who understand technology or even write code will understand digital marketing. With an easier definition, it has to be our new trend for software people to develop a common language with digital marketing teams. Attractive, engaging content will always remain a marketing trend. Metrics used to measure digital marketing and engagement create new opportunities for marketers. Artificial intelligence and other technologies such as customer experience, functionality, micro moments, targeted advertising will be among the trends that will continue to shape the digital marketing environment in the future.